[Cleanse] Cleanse Co. is a company that cleans houses as a service. To ensure the customer is satisfied with their service, the employee who is cleaning the house discusses the terms of the service with the customer and lets the customer give specific details as to what they want to be cleaned and what should not be touched. Throughout the process the employee checks with the customer to see if they are cleaning the way the customer wanted. The process the Cleanse employee is using is called…

[Prada] You are the brand manager at Prada. Based on the multi-attribute model, what strategy would give your brand the biggest advantage over your competitors? (Assume that any strategy is maximally effective, and the brand ratings range from 1=poor to 10=excellent.)   Brands   Attributes Gucci Versace Prada Importance Cost 4 7 6 8 Design 2 7 5 4 Longevity 7 8 5 9 Experience 3 4 8 6

[guac] In order to increase sales of their chips and guac, the brand Rockin’ Guac wants to find a creative way to get customers to eat the combo more frequently. Rockin’ Guac’s plan is to promote the purchase of chips and guac simultaneously by packaging the dip-size tubs of guacamole into a special cardboard box. Once opened, this box becomes a tray with the guac on one side as a dip, and an empty side right next to it for chips. The company is confident that creating this cardboard bowl for chips will increase sales of both products, as this creates an easy way to set up the snack at parties. Which function of packaging best describes the role of the cardboard tray?

[Duracell] Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

[convenience] With respect to distribution, convenience products are available

[shampoo] After ordering all of her goods online over the past year due to a global pandemic, Amanda decides to go shopping in person to pick up a few personal care items. She is shocked to find out her favorite cotton candy scented shampoo has been discontinued. But the brand is now selling the same shampoo with a new bubblegum scent. The company’s new product reflects which level of product innovation? 

[Trask] UF is looking to increase its football game concessions revenue. They formulate a new soft drink that is a Gatorade and carbonated soda hybrid and are looking for ways to promote it. They decide to pick an endorser to be the face of the new drink. Given that Kyle Trask was nominated for the Heisman trophy and is a famous Gator athlete, UF decides that he would be the best endorser of the new sports drink. Which of these factors is the primary reason why Trask was selected as an endorser?

[Altar’d] Altar’d State is a retail clothing store centered around customer service. They go above and beyond for their customers by helping them create outfits and set them up in the fitting room. The employees also regularly check on the customers in the fitting room and bring them other outfit ideas that the customer might not have thought about. What level of service does Altar’d State’s clothing recommendation and pairing best reflect? 

[Texas] A paid advertisement for the Texas Department of Economic Development—Tourism Division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state’s website, or use a toll-free number to request more information about vacation destinations in Texas. The primary purpose of this ad was

[Joni] Joni is a salesperson for Coca-Cola seeking out potential buyers of Coke with Coffee. After gathering data, reviewing accounts, and identifying product needs of different supermarket chains, she is ready to start practicing her presentation. Joni is currently in which stage of the selling process?