Location economies are the economies that arise from perform… Location economies are the economies that arise from performing a value creation activity in the optimal location for that activity, wherever in the world that might be. Read Details
According to Michael Porter, the only way for firms to creat… According to Michael Porter, the only way for firms to create superior value is to export all manufacturing processes. Read Details
Companies that assume a high degree of class consciousness a… Companies that assume a high degree of class consciousness are better able to establish a competitive advantage in the global economy. Read Details
Pressures for local responsiveness may make it necessary for… Pressures for local responsiveness may make it necessary for a company to place marketing functions within overseas subsidiaries. Read Details