A snack food company places its potato chips in as many grocery stores as possible. What level of distribution intensity does this represent?

Which of the following statements about sales promotion is true?

Reminder promotion keeps the product and brand name in the public eye and is used during the maturity stage of the life cycle.

What do the letters of the AIDA concept stand for?

For marketers with new products or services, IMC is particularly needed because

When Macy’s department store makes sure that customers can go to Macys.com to find out if a sweater they want to purchase is in stock at a local store, it appears that Macy’s is practicing ________.

When a retailer develops a private label brand, it is addressing the _______ aspect of the Ps in its retail strategy.

When a supermarket manager decides to offer online ordering at the store’s website, what is the decision about?

Informative promotion typically becomes the main promotion goal when the product enters the growth stage of its life cycle.

As discussed in class, which brand does most of its promotional efforts through personal selling?