Xiomara’s Designer Dresses (a small clothing shop near FIU) is having a sale – “Buy two, get one free”.  They are hoping to get customers to purchase more by lowering their prices in an effort to increase their sales.  This is an example of what pricing strategy?  

7up is a soda company that offers its product in a variety of sizes to appeal to what the customer is looking for (small single serving, larger single serving, multiple servings, etc.)  This is an example of what pricing strategy?  

The number of people who have seen an advertisement represents __________________________ .

Bath and Body Works had a surplus of candles so they decided to offer a special “2 candles for $24” in hopes of increasing sales today.  This is an example of _________________________________ .

Bic sells their pens to stores like Staples; Office Max/Office Depot; grocery stores; and convenience stores – all businesses who will eventually sell to final consumers.  This is an example of ___________________________ . 

Mary Kay is a beauty, skincare & make-up company that sells its products directly to the final consumer.  They do not sell to wholesalers and retailers.  This is an example of a(n) ________________________________________ .

Costco sells items in bulk at cheaper prices in order to attract more shoppers to their store.  This is an example of what pricing strategy?  

Bass Pro Shops sends out catalogs to all of their customers in their database to encourage them to shop at their store, while enhancing their relationships.  This is an example of _________________________________ .

Gillette sells their famous Mach 3 razor (shown in center of the photo below) for a lower price.  They understand that once a consumer starts using and (hopefully) likes their razor, they must buy the replacement blades (shown on the right of the photo), which are more expensive.  This is an example of what pricing strategy?    

Getting from one place (i.e. home) to the other (i.e. school) in your car is an example of which product level?