Question 31: If a firm’s brand achieves resonance, a customer is likely to:

Question 32: A Brand Association Map uses what statistical technique to measure associations between other brands, products, and concepts?

Question 34: As discussed in class, which types of brands are harder to reposition?

Question 30: In conveying a brand positioning statement, experiential value refers to what kinds of values?

Question 23: A customer is expected to have the following future transactions: $1,000 contribution margin, 1 year from now$2,500 contribution margin, 5 years from now$3,000 contribution margin, 10 years from now The firm assumes: A discount rate of 10% A retention rate of 90% It will cost $900 now to acquire this customer (i.e. acquisition cost) Given this information, calculate the firm’s expected Lifetime Customer Value (LCV) for this customer.

Question 13: Which of the following is NOT one of the Effective Segmentation Criteria discussed in class:

Question 25: Smith Barney’s statement, “They make money the old-fashioned way. They earn it” was an example of a:

Question 22: A customer completed the following transactions with a company in the past: $700 contribution margin transaction – 3 years ago$500 contribution margin transaction – 2 years ago$300 contribution margin transaction – 1 year ago$100 contribution margin transaction – this year (0 years ago) The firm assumes a discount rate of 10%. Given this information, calculate a Past Customer Value (PCV) for this customer. Round your answer to the nearest penny.

Cell membranes have distinct inside and outside faces. Which of the following statements is the most likely explanation for the membrane’s asymmetrical nature?

The solutions in the two arms of this U-tube are separated by a membrane that is permeable to water but not to sucrose. Side A is half-filled with a solution of 1 M sucrose. Side B is half-filled with 2 M sucrose. Initially, the liquid levels on both sides are equal. Which of the following will be true when the system illustrated above reaches equilibrium?