Consumers involved in habitual decision making engage in little conscious decision making.

Which ethnic group in the United States represents a marketing opportunity for firms because it tends to earn more, have more schooling, and be more likely to be professionally employed or own a business?

Many Hollywood movie stars were among the first to buy electric and hybrid vehicles. Consumers became aware of this and also became more interested in these types of vehicles. In this situation, the movie stars acted as

Marketing analytics is one tool marketers can use to become more value driven.

When the luxury auto brand Mercedes-Benz needed to target affluent potential customers with the launch of its new E- and C-class models, it turned to ________ because its users represent a professional audience that aligns with the company’s target customer base.

A franchise agreement refers to collaborative relationships between independent firms that do not invest in one another.

What is an example of an ethical decision-making metric?

The shared meanings, beliefs, morals, values, and customs of a group of people constitute its

If Kendra decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

In a(n) ________ situation, the buyer has purchased a similar product in the past but has decided to change some specifications.