Bath & Body Works is an American retailer founded in 1990 in New Albany, Ohio with stores on 6 continents. In 1997, Bath & Body Works became the largest bath shop chain in the United States of America.  Based on all their sales data, the company discovered that 90% of their sales are to women and 10% to men.  What market segment are they appealing to?

The Disney Company chose to add a new Star Wars section to Disney’s Hollywood Studios in Orlando, Florida.  This required a large investment in hopes of increasing the parks daily attendance. This would be classified as a ______________ strategy under the BCG matrix.  

Ann Taylor is an American retailer founded in 1954.  This chain of clothing stores offers classic styled suits, separates, dresses, shoes and accessories for affluent career women. What market segment are they appealing to?

The Home Depot targets people over 18 who are either into do-it-yourself home improvement or construction workers.  This represents their _________________________ .

In an effort to grow their business, Starbucks continues to open new stores throughout the United States and internationally.  This introduces their existing product line to new markets across the globe.  This would be classified as  ______________________________ under the product market expansion grid.  

Jane Villanueva works in the restaurant design department for the McDonalds Corporation.  She’s been working on creating a new concept for a children’s playground to add to all of their franchises worldwide.  However, she needed to coordinate her efforts with the research and design department as well as finance, operations and top management.  This is an example of which micro- or macro-environmental factor?

Using spiritual leaders such as a Priest, Minister, Rabbi, Imam, etc. to help guide your behavior is an example of which characteristic affecting consumer behavior?

Now, I (b)_____________(use) computers at work every day,

In 2015, gay marriage became legal in all 50 states.  Therefore companies such as Macys, Nordstrom, Target and City Furniture began to change their terminology from bridal registries to wedding registries.  This is an example of which micro- or macro-environmental factor?

What three words are critical when describing marketing?