Matthew is the purchasing manager for the Marbella (an exclusive hotel in South Beach), but also the President of the local Rotary Club, and a father of twin girls.  Which characteristic affecting consumer behavior would most influence him?

China tends to place great emphasis on family; believes calligraphy is a revered art form; and tea can show your social status.  These are examples of which characteristic affecting consumer behavior?  

While I (i)__________________________(look) for a job here,

Americans tend to favor the concepts of “getting food to-go”; sports; competitions; political correctness and “bigger is better.”  These are examples of which characteristic affecting consumer behavior?

Kathryn purchases the same brand of milk every time she goes to Publix because she doesn’t really see many difference between the other brands and it’s an cheap purchase.  Which type of buying decision behavior does this represent?

The Blue Moon Corporation has recently decided to launch a new product line targeting Generation Y (millennial) consumers.  This is an example of which micro- or macro-environmental factor?

Apples iPhones are sold based on which marketing management orientation?

Jayden was just hired by Stark Marketing & Co. (a local marketing agency) which is his first job out of college.  The company has a dress code requiring professional business attire.  Therefore, Jayden had to go shopping to buy clothing to meet the requirements.  This is an example of which characteristic affecting consumer behavior?

Hallmark uses sincerity to sell their greeting cards in their stores nationwide.  This is an example of which characteristic affecting consumer behavior?

Ross Dress For Less adds new products to their stores every season in an effort to attract their existing customers to return to their stores.  This would be classified as  ______________________________ under the product market expansion grid.