Any time Apple introduces their latest iPhone, they know they will run out of products because they want to create hype and buzz over getting them.  They don’t want to destroy demand but they know when they run out they will have to shift demand expectations to be able to restock them.  This is an example of _________________________________ .  

Kevin’s family told him repeatedly that if he didn’t go to college, he would never be successful in life.  Therefore, Kevin thought that getting a college degree was his only option in life.  This is an example of which characteristic affecting consumer behavior?

The Heinz company markets their vinegar showcasing its multiple uses including cooking, cleaning, stain lifting, deodorizing, cleaning window streaks and even hair rinsing.   The company hopes to increase sales by encouraging their existing market to buy more of their existing vinegar.  This would be classified as  ______________________________ under the product market expansion grid.  

McDonalds learned from numerous surveys that customers wanted their food fresh, fast, and hot.  However, their styrofoam containers were really bad for the environment.  So they changed their packaging to use recycled cardboard, which gave customers what they wanted in a way that was good for society.   This is an example of which marketing management orientation?

Bath & Body Works is an American retailer founded in 1990 in New Albany, Ohio with stores on 6 continents. In 1997, Bath & Body Works became the largest bath shop chain in the United States of America.  Based on all their sales data, the company discovered that 90% of their sales are to women and 10% to men.  What market segment are they appealing to?

The Disney Company chose to add a new Star Wars section to Disney’s Hollywood Studios in Orlando, Florida.  This required a large investment in hopes of increasing the parks daily attendance. This would be classified as a ______________ strategy under the BCG matrix.  

Ann Taylor is an American retailer founded in 1954.  This chain of clothing stores offers classic styled suits, separates, dresses, shoes and accessories for affluent career women. What market segment are they appealing to?

The Home Depot targets people over 18 who are either into do-it-yourself home improvement or construction workers.  This represents their _________________________ .

In an effort to grow their business, Starbucks continues to open new stores throughout the United States and internationally.  This introduces their existing product line to new markets across the globe.  This would be classified as  ______________________________ under the product market expansion grid.  

Jane Villanueva works in the restaurant design department for the McDonalds Corporation.  She’s been working on creating a new concept for a children’s playground to add to all of their franchises worldwide.  However, she needed to coordinate her efforts with the research and design department as well as finance, operations and top management.  This is an example of which micro- or macro-environmental factor?