In recent years we have seen an increase in companies that pursue social and environmental missions. Is purpose marketing equally effective for all firms? Provide a reasoned argument and through specific examples identify at least two firm characteristics (such as product type, customer base, price sensitivity, etc) that reduce its effectiveness.

What is the “tipping point” or “critical mass” of innovation adoption?

In class we learned about  “conspicuous consumption” and “compensatory consumption” . Can you identify a specific purchase you, friends, acquaintances or your family have made that might fall into each of these categories? Explain how social class or current life circumstances played a role in that decision. Please make sure to identify which example is conspicuous consumption, and which one is compensatory consumption. 

Some arbovirus-mosquito systems may have more than one vector.  Which of the following would NOT support adding a second vector to a model of the arbovirus transmission dynamics?

When choosing a compartmental or agent-based model to study a particular question in a mosquito-borne pathogen system, which of the following is a key deciding factor?

Give the definition of R0 for mosquito-borne pathogens (including malaria).

The most common device used for surveillance of domestic Aedes mosquito eggs is the trap

You are tasked with creating a species distribution model for an important mosquito vector that recently arrived in Florida. This model will be based on presence only data, and the resulting prediction map will have values between 0 and 1. In some regions of the planet, increases in the length of warm seasons (earlier springs and/or later winters) may result in the following for some mosquito vectors:

There are many differences between the NetLogo Virus and EpiDem Basic models. Which of the following is correct (per the model Info tab)?

Which is NOT one of the three main classifications of antifungal drugs?