Ross Dress For Less adds new products to their stores every season in an effort to attract their existing customers to return to their stores.  This would be classified as  ______________________________ under the product market expansion grid.  

Getting knowledge is considered a __________________________ .

Viviana purchased a new moisturizer from Neutrogena and her skin felt silky smooth and oil free.  Therefore, she continued to buy this product because she liked it so much.  This is an example of which characteristic affecting consumer behavior?

Chanel was in the market for a new laptop computer.  She spent hours researching the different options because there were so many choices and it was an expensive purchase.  Which type of buying decision behavior does this represent?

Hispanics tend to prefer salsa, bachata, merengue and latin pop music over other groups.  These are examples of which characteristic affecting consumer behavior?  

Studies have shown that people prefer to be attended by doctors wearing lab coats.  This is knows as the White Lab Coat Effect. This is due to how people select, organize, and interpret information they are receiving.  This is an example of which characteristic affecting consumer behavior?

Calvin Klein’s target customers are fashionable men and women ranging from 14 to 50 years old.  This would be considered their _________________________________________ .

For 5 years, Dunkin Donuts ran commercials featuring the slogan “America Runs on Dunkin”.  This is an example of  _____________________________________ .

What the company wants to achieve AND how to achieve it is which step in strategic planning?

During Bryan’s 30 minute Zoom presentation, his mouth got dry from speaking so much.  Once the meeting concluded, he went to the vending machine to buy a bottle of water.  This is an example of which characteristic affecting consumer behavior?