In the K = 2 solution, Cluster 1 has far fewer returning-cus…
In the K = 2 solution, Cluster 1 has far fewer returning-customer orders than Cluster 0 (about 130 versus about 2,860). A marketing manager concludes: “High-value orders come from much less loyal customers, so we should launch a loyalty program aimed at the high-value segment.” What is the best response?
Read Details