You are a marketing research analyst for a large beverage (m…
You are a marketing research analyst for a large beverage (mostly coffee) company. They are considering selling a new product (ice cream) at their stores. They would like you to design a survey. Write one survey question for each of the following question types: nominal, ordinal, sematic differential scale, and ratio. Your questions should be as unbiased as possible. At the end of your survey question, clearly identify the type of survey question you have written (ex: “nominal”).
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