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Author Archives: Anonymous

Gaby went to Ross (Dress for Less) and tried on 8 different…

Gaby went to Ross (Dress for Less) and tried on 8 different dresses that should could buy to wear to an upcoming wedding.  This represents what stage of the consumer decision process?

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Juanita recently purchased an Instant Pot (a modern day pres…

Juanita recently purchased an Instant Pot (a modern day pressure cooker) to help her cook quick meals for her family when she gets home from work.  She’s never used an Instant Pot before and she’s worried that it might not work/perform as she expects.  This is an example of ___________________________ perceived risk.

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McDonalds rents space inside a Walmart store to be able attr…

McDonalds rents space inside a Walmart store to be able attract many of the shoppers who are already inside the store.  Walmart benefits by this arrangement because McDonalds pays them rent for the space and percentage of sales.  This is an example of a(n) __________________________________ .

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Since Gaby is going to a wedding soon and has nothing to wea…

Since Gaby is going to a wedding soon and has nothing to wear.  However, she’s on a tight budget she began to think about where she could shop to buy a nice dress within her price range.  This represents what stage of the consumer decision process?

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When a retailer asks for your zip code, phone number or emai…

When a retailer asks for your zip code, phone number or email, then they are collecting relevant customer information on you.  This is an example of ________________________________ .

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Baby Abuelita manufacturers their own products and they also…

Baby Abuelita manufacturers their own products and they also controlled the wholesale process.  However, they didn’t control the retail side so they needed Walmart, Target and Kmart to sell their products.  This is an example of a(n) ___________________________________ .

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Publix “Where Shopping is a Pleasure” is an example of _____…

Publix “Where Shopping is a Pleasure” is an example of ___________________________________ .

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Your local CVS (in your neighborhood) has been doing great b…

Your local CVS (in your neighborhood) has been doing great business since it open last year.  However, Walgreens is open in the same shopping center later this month.  CVS can’t stop Walgreens from opening but they need to adapt to their new competition.  This is an example of ___________________________________________ .

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A retailer that caters to a customers specific needs with a…

A retailer that caters to a customers specific needs with a smaller number of items.  For example, JCPenney could create a ________________________ to promote jewelry for Mother’s Day. 

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Which distribution strategy would be most appropriate for Sn…

Which distribution strategy would be most appropriate for Snickers (a candy bar costs approximately $1.50)?  

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