Interpersonal relationships, trust, friendships among manage…
Interpersonal relationships, trust, friendships among managers and between managers and employees, and a firm’s reputation with suppliers and customers are all examples of complex social phenomena that make capabilities easy to imitate
Read DetailsAlthough an organization’s good reputation is a valuable res…
Although an organization’s good reputation is a valuable resource that takes years of superior marketplace competence to achieve, it is not a good basis for building a competitive advantage because it can be destroyed almost instantly by bad publicity
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