A headline is a leading sentence which can be found at the top or bottom of the ad.

The creative brief sets up the goal for any advertising effort in a way that gets everyone moving in the same direction.

A retailer marks down a customary price (i.e., the price consumers are accustomed to paying) of a popular item (e.g a bread, washing liquid or some veggies)  in an attempt to attract more customers. The company earns a much smaller profit on each unit because the markup is lower, but purchases of other merchandise by customers while seeking the leader item often boost sales and profits.  This pricing strategy is called  

Grocery stores, during the holiday season, often use turkeys as a price leader, knowing that they will earn higher margins on the other items shoppers purchase besides their turkeys. This pricing strategy is called

Because Broad-scope strategy (Market-based) offers a range of products across many different market segments and focuses on more standardized products, potentially wider area of operations, and quality production , what may NOT be one of its advantages ?

Entrepreneurs may want to employ a business strategy which is to copy products that already exist and attempting to build an advantage through minor variations. This strategy is called

An example for Decision-maker segment where there is an “influencer” buyer is

Which type of customer segmentation suggests that in areas prone to rain, for instance, you can sell things like raincoats, umbrellas, and rubber boots. In hot regions, you can sell summer wear; in cold regions, you can sell warm clothes? 

When Apple sells iPad mini with retina display, which is priced at four different points: $399 (16GB), $499 (32 GB), $599 (64 GB), and $699 (128 GB). they are using this pricing strategy called

This business sells directly to the public after purchasing the products from a distributor or wholesaler, for example, Amazon, Tesco.This business model could be called