Your boss, Penny Dirks, has asked you to analyze the airline industry using Porter’s three generic strategies. Which of the following companies are using a differentiation strategy?

Knowledge assets, also called intellectual capital, are the human, structural, and recorded resources available to the organization.

According to Fast Company magazine, a few executive levels you might see created over the next decade include chief intellectual property officer, chief automation officer, and chief user experience officer.

Which of the following provides an accurate definition of systems thinking?

What are goods?

Top managers use social intelligence to define the future of the business, analyzing markets, industries and economies to determine the strategic direction the company must follow to remain unprofitable.

The operations management department manages the process of converting or transforming resources into goods or services.

Which of the following demonstrates a company that has implemented a low cost, broad market strategy?

The business decisions made by the human resources department include employee data, promotion data, and vacation data.

The business decisions made by the accounting department include employee data, promotion data, and vacation data.