[advertisers] Advertisers use a mix of media forms and vehicles to maximize the _________ of the message to the target audience while at the same time minimizing __________.

[AE] American Eagle is a popular clothing company that is trying to gain more sales by increasing promotion efforts. The CEO decided to implement the following strategies. AE sent their loyal customers a mail postcard promoting their new summer collection. AE created and paid for billboards to be designed and later placed along the most popular highways across the US.  AE distributed coupons in popular malls where their stores are located What promotional mix tool did AE use in each of these strategies, respectively?

21) [Harry Winston] John Rollins is a sales rep for Harry Winston, a maker of luxury jewelry. He is planning on making a sales call to Kim Kardashian, and wants to make certain that he does well. He collects samples of his company’s best pieces, watches red-carpet videos to see what sort of jewelry KK likes to wear, and determines which of his company’s pieces are most likely to resonate with KK. What stage of the selling process is John engaged in?

[Roger] Roger is watching a new movie called Canine Park about how a theme park for dogs goes horribly wrong. During the movie, a picture of a Red Bull energy drink appears for only one frame, which is too fast to be noticed by viewers. What type of advertising stimulus does Red Bull use during the movie?

[communication] In the communication process, the 18- to 34-year-old men who see a NASCAR TV commercial advertising P&G’s Old Spice High Endurance antiperspirant are called

[PR] Public relations refers to

[airports] As traditional media have become more expensive and cluttered, advertisers have been attracted to a variety of nontraditional advertising options—in airports, doctors’ offices, health clubs, or theaters, which are referred to as

[promo maturity] The promotional objective of the maturity stage of the product life cycle is  to

[Best Buy] Best Buy is a retailer that sells iPhones in their stores. Apple offers Best Buy a 10% discount on iPhone Xs sold during the first month after their release. What type of promotion is this, and is it a push or pull promotion?

[ad panel] Showing ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was, takes place during