CASE: You are the sales manager for a training company. Your…
CASE: You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month’s newsletter. Your administrative assistant presents a story based on her online research about an emerging technology of great interest to your client base. After you read the story, your first task should be to ____.
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