Choose any company (Nike, Amazon, LEGO, Sephora, Apple, etc….
Choose any company (Nike, Amazon, LEGO, Sephora, Apple, etc.) and outline a full digital campaign plan using the steps below. Your answer must include: 1. Segmentation (4 points) – Identify 2 relevant digital segments (demographics, behaviors, interests, device usage, search behavior). 2. Targeting (3 points) – Choose one segment and explain why it is strategically attractive. 3. Creative Idea (4 points) – State the core campaign message + tone + visual or hashtag idea (tie to brand values and digital storytelling). 5. Media Mix (4 points) – Recommend the best-fit digital channels (SEM/PPC, display/retargeting, email automation, paid social, influencer partnerships, affiliate programs).- Explain how each supports the campaign goals.
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