Choose ALL that is/are true about mobile targeting.

New York Times is trying to sell an impression using real-time bidding on the following four ad exchanges (all using the first-price auction). The number of advertisers on these exchanges are respectively 4, 3, 4, and 2. The bids of advertisers on each ad exchange are given as follows and the reserve price (i.e., the price below which New York Times refuses to sell this impression) is $2.00.  Exchange 1 Exchange 2 Exchange 3 Exchange 4 $1.10 $1.35 $1.75 $1.17 $1.75 $1.25 $2.30 $1.75 $1.31 $0.99 $2.80 $2.00 $2.79 Under waterfall auction (going from Ad Exchange 1 to Ad Exchange 2, to 3, and to 4), New York Times earns $[                   ] from selling this impression.  

Select from the diagrams shown below to answer the following questions. If more than one answer is correct for a given question, provide only a single response. Which image shows correct bi-orientation? Which arrangement would have Aurora-B kinase phosphorylation of Ndc80? Which image has unstable attachment of kinetochores to spindle microtubules? Which arrangement would have a weak association between Ndc80 and kinetochore microtubules?

Choose ALL that can be a medium for marketing communication. 

Choose ALL statement(s) that is/are TRUE about social media campaign effectiveness.

For each of the microtubule proteins given, indicate whether association of this protein with microtubules would promote microtubule polymerization, microtubule depolymerization, or have no impact on the microtubule filament formation. Kinesin-13, a microtubule catastrophe factor [microtubule1] Augmin, a microtubule nucleating protein [microtubule2] Tau, a microtubule crosslinker [microtubule3] Katanin, a microtubule severing protein [microtubule4]

There are three major checkpoints in the eukaryotic cell cycle.  Identify two of the three checkpoints by name and indicate what is being monitored at each checkpoint. 

Questions 19-30 are derived from material covered in Chapter 17 of your textbook (Cell Cycle)

Prokaryotic cells have homologs of cytoskeletal proteins that are involved in all of the following activities except

Identify one method that can be used to determine whether cells in a population have gone through S-phase. List what cellular feature is being monitored in this method. Give a brief over view of how this method works.