According to Maslow’s hierarchy, an art enthusiast joining an art appreciation society would be satisfying which level of her consumer needs?

Your company’s leather goods are very well received in the marketplace. But you still have not been able to resolve the issue of packaging. These bags and briefcases have to be packaged substantially so your customer receives a flawless product, but you have to come up with a solution that will allow the consumer to recycle all that packaging in some way. You decide to solicit suggestions from the staff on how to either implement a recycling program or devise some other packaging methodology that is environmentally friendly. What marketing channel are you managing? Select the best answer from the choices below.

Bailee works approximately 60 hours each week as an account executive with an advertising agency and rarely has time to shop.  Bailee loves the _______ of shopping online and is a VIP customer with Zappos.  Bailee can order shoes or clothing and receive the item within 24 hours delivered right to her door by UPS with free delivery.

Javier is the business manager of his college.  In his role, Javier makes a lot of business decisions.  Javier is currently considering installing a vending machine in one of the dorms for soft drinks.  The machine rents for $200 a month and the electrical use is minimal.  Javier can buy soft drinks for $.25 each and plans on charging $.75 each from the vending machine.  What is the contribution margin on the soft drinks?

The top marketing manager of your company has asked you to make recommendations about your sales representatives who make up the sales force for your business-to-business auto parts customers. These territories are geographically structured and the goal is to move away from territory-based sales to customer-oriented sales; as a result, these sales reps may be reassigned.Based on this project request, what element of the sales force management process will you focus on?

Companies who do not have large budgets to spend on advertising and print media might utilize _______ marketing, using unconventional, innovative, and low-cost techniques to build name recognition and reach their target audience.guer

Which of the following is a principal method used in sales training?

Procter & Gamble has nearly 100 brands of consumer package goods.  These are organized into many different groups, including Baby, Family & Feminine Care, Beauty, and Fabric & Home Care.  Each of these groups has several products.  All of the Procter & Gamble brands together are Procter & Gamble’s:

Sales promotion that appeals to marketing intermediaries rather than consumers is called:

Marriott Vacation Club operates time share vacation properties across the world and employs sales representatives to contact potential buyers to offer a complimentary two or three day stay at one of their locations. Initial contact is made by telephone and Marriott targets high income families with kids or empty nesters who enjoy traveling. Once a consumer visits the Marriott Vacation property, they attend a property tour and meeting with a vacation consultant who presents the opportunity of purchasing a time share as well as the benefits of owning a Marriott time share. What type of sales channel is Marriott Vacation Club utilizing once customers visit the property and experience a personal presentation?