You are handed an unfamiliar technology and thirty minutes. The most useful first question is:

Advertising for a genuinely new product category usually sells:

A company launches a product that is free, ad-free, and has no paid tier. The most likely eventual source of revenue is:

A technology is adopted unusually fast. The strongest single predictor is normally that it:

The author of Hooked, the book that taught the industry the Hook Model of habit-forming design, has more recently argued that:

“Differential harm” from a technology most nearly means:

Which question would tell you the most about a technology you have never encountered?

In a controlled field experiment of nearly 1,500 ride-hail trips, passengers using African-American-sounding names experienced:

Someone says they dislike a social platform and keeps using it anyway. The strongest predictor that they will still be using it a year from now is:

When a tool takes over a task people used to perform themselves, the underlying ability usually: