Your boss, the Chief Marketing Officer, is working on the 2023 marketing budget and wants to allocate 50% of the budget to the use of social media marketing efforts. They come to you, the Social Media Specialist, and ask for some potential drawbacks to this idea. You remember that the book, “Social Media Marketing,” had some great talking points on the drawbacks of social media marketing, including (select all that apply and read carefully):

In a country, the percentage of the population with an engineering degree is 40%, and the percentage of the population with an engineering degree and more than $100,000 annual salary is 15%. What is the probability that someone makes an annual salary of more than $100,000, given that the person has an engineering degree? Show work on your scratch paper. Report up to the fourth digit after the decimal place for a non-terminating numerical answer. 

A marketing plan is the process of identifying objectives to accomplish, deciding how to accomplish those objectives with specific strategies and tactics, implementing the actions that make the plan come to life, and measuring how well the plan met the objectives.

You have started a new [internship/job] and are invited to a meeting to help devise a social media marketing plan. Your boss says that you need to identify who your customers are and if they are users of social media while making sure that the company can support the social media efforts when you answer these questions. What step of the process are you in?

Our book tells us that social media influencers often fall into which of the following categories? Hint: There could be more than one correct answer, select all that fall into the categories.

Lou is always on the go. He loves the Nintendo Switch because it can travel with him and he just bought the Meta Ray-Bans because he wants to act like a spy and take pictures hands-free since he is constantly doing something. Every morning, he can’t leave the house without his iPhone, his iPad, and his Kindle (he knows he can read books on his iPad but he likes the user interface of a Kindle). Lou would be considered a digital collaborator.

Brands can build social currency by using the six dimensions, which of the following is not a element of this principle?

Altruistic impulses focus intently on benefitting a single individual.

Social control refers to ______.

Strain theory, developed by Robert Merton, suggests that deviance occurs when ______.