In class, we watched a few TV / video advertisements which specifically targeted the LGTBQ community, including: 

Inclusive Design aims to create products, environments, and experiences that can be used by the widest possible range of people, regardless of age, ability, background, or context.

McDonald’s has approximately 14,000 restaurants in the US.  The Hispanic population is more than 65 million and it is growing. Critique McDonald’s current product development efforts with the Hispanic customer / market.  (Product Development)

Inclusive Design (and Universal Design) aims to create products, environments, and experiences that can be used by the widest possible range of people, regardless of age, ability, background, or context. Drawing on real-world examples, explain how applying Inclusive Design or Universal Design principles during product development can improve usability, accessibility, and equity. (Product Development)

The value proposition expresses what the new product will do for the customer, i.e. its features, functions, and benefits.

In class, our examples of Product Failures included:

What company do you aspire to work for after graduation?   What is their industry / sector?  What specific diversity and inclusion strategies are in place now (if you are aware)?  Identify one (1) specific strategy you would recommend for this company.  (Diversity and Inclusion Strategy)

Segmenting customers based on demographics might include: ___________________.

The buying power of the LGBT community in the US will soon exceed $1.2 trillion.  This demographic is known to be tech savvy, early adopters, brand loyal and having proportionately higher discretionary income. As a key executive with Samsung Electronics (in its US operations), what specific steps will you take to produce new, innovative products to attract this consumer group?  (Product Development)

Purchasing power is the amount of money that a person or group has available to spend. As inflation decreases, consumer purchasing power decreases.