DEI in product development is always important.  _____________ ___________ is the design of an environment, a product or a service, so that it can be accessed and used by as many people as possible, regardless of the person’s age, gender and disability.  

One purpose of the Multicultural Economy report (by the Terry School of Business, University of Georgia) is to help businesses tailor marketing, products, and media strategies to specific racial and ethnic consumer segments as the U.S. market becomes more diverse.

The “5 Ways Marketers Can Take Action to Improve Diversity” includes:

The Multicultural Economy report provides national buying power estimates broken down by race (including white, Black, Asian, and American Indian) and ethnicity (Hispanic and non‑Hispanic), but fails to provide state-level buying power estimates.

In our class, we looked at and evaluated soft drinks that were designed by women for women.

In our class discussion, which beer company was highlighted for creating a new product for Hispanic consumers who live near the U.S. – Mexico border? 

Ideally for PepsiCo and Coca-Cola, they would like to sell and distribute their soft drink products to all consumers in every country in the world. This is their available market.

Undifferentiated marketing targets the entire market with a common message. This is also known as mass marketing. 

The Voting Rights Act outlawed any racially based discrimination in voting such as poll taxes, grandfather clauses or _______________.

Cesar Chavez fought for the unionization of: