Claudia, a marketer at the local zoo, has been using digital…
Claudia, a marketer at the local zoo, has been using digital media to promote new exhibits and events. Claudia finds that digital media is a good way to promote events when the zoo does not have a large promotional budget. At the moment, Claudia is working on a strategic process for developing a(n) _________________ for a sustainable seafood event the zoo is holding for its members, most of whom are very active on the zoo’s Facebook page. She decides Facebook is the appropriate social media channel she wants to use to reach consumers. Claudia determines the appropriate pricing for the event as well as the best way to distribute and promote the event through its Facebook page. To promote the event more successfully, she is also going to look at past Facebook poll results, member postings, and responses to corporate messages to determine what its members would truly desire to get out of the event. Claudia plans to incorporate this into the digital promotion she will release for the upcoming event through Facebook.
Read DetailsA business runs an advertising campaign that costs the busin…
A business runs an advertising campaign that costs the business $100. The campaign increases sales by $400. The cost of the goods that were sold and transporting them is $200. The positive incremental profit from the campaign is $___________.
Read DetailsScenario: In a Zero Trust Architecture (ZTA), a user attempt…
Scenario: In a Zero Trust Architecture (ZTA), a user attempts to access a resource. The system checks the user’s identity, device health, and time of day before granting a session. Which logical component is responsible for processing these signals and issuing the final “Allow” or “Deny” decision?
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