A large online retailer uses business analytics to improve c…
A large online retailer uses business analytics to improve customer purchasing behavior. The analytics team wants to determine whether two data-driven marketing strategies affect customer spending per transaction. Factor A: Recommendation Engine Type: Standard Recommendation Engine, AI-Powered Recommendation Engine Factor B: Email Personalization Level: Generic Email, Moderately Personalized Email, Highly Personalized Email Response Variable: Average Customer Spending per Transaction ($) The company randomly assigns customers to one of the six treatment combinations and records spending during a promotional campaign. What are the hypotheses for Factor B?
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