Cartier is a luxury jewelry and specialty retailer owned by Richemont headquartered in Paris. It sells jewelry, watches, bags, accessories, fragrances, stationery and home goods.  Which type of segmentation is primarily used by the company?

By Kentucky Fried Chicken changing their company name to KFC, they officially changed their ___________________________ .

In order to expand on the popularity of their characters, Disney created the movie “Encanto” featuring the Madrigal Family (including Mirabel, Abuela, Isabella, Luisa and Bruno) who now appear regularly in Epcot for photos and autographs. This is an example of ________________________ :      

Herbalife Nutrition specializes in nutrition, weight management, and personal care products. Unlike many of their competitors, they do not sell to wholesalers and retailers.  They sell their products directly to the final consumer.  This is an example of a(n) ________________________________________ .  

The Fred Astaire Dance Studios offers weekly ballroom classes covering a wide range of dances including the Tango, Foxtrot, Waltz, Quickstep, Salsa, Merengue, Rumba, Cha Cha, Paso Doble and many more. To enhance their pool of potential students who may take their classes, they decided to target men and women who like to dance.  They are using which segmentation strategy?

Mariella owns a small souvenir shop on South Beach. She noticed that most of her customers bought one “South Beach” t-shirt ($8) only.  In hopes of selling more shirts to each customer, she lowered the price when customers purchased 3 t-shirts to $20 – thus saving the customer $4. This is an example of what pricing strategy?    

Sebastian was working on a social media campaign for his new clothing shop that was scheduled to open in five months.  What stage of the new product development process is Sebastian in?

Toyota chose the name “Camry” for their luxury car with the logo shown below.  This is an example of a(n) ______________________________________ .

Condom brands such as Trojan, Lifestyles, and Durex markets their products to men seeking to take control of their sexual health and show responsibility toward their partner’s well-being.  Which type of segmentation is predominantly used to market their products?  

What buying the service or product will do for the customer is called a(n) ________________________________ .