A group of entrepreneurial friends were in various stages of the new product development process. John had decided to open a men’s barber shop in Hialeah, so he began asking guys in the area if they would consider going to a new barber shop in Hialeah.  Andrea was in the process of creating a potential promotional campaign for when her product launches over the summer.  Raul was just starting out by trying to come up with possible ideas for a new company. Carolina just began selling her new t-shirts in Target stores nationwide.    Who is in the idea generation stage? 

 Describing, identifying, grading, and promoting the product with graphics is called _______________________________ . 

A group of entrepreneurial friends were in various stages of the new product development process. Mark was just starting out by trying to come up with possible ideas for a new company.  Myles ordered 250 of his newly designed razors and began selling them in one small market to see what shoppers thought.  If it went well, he would order more and expand to other regions.  Meredith had many ideas so she was asking her friends for their opinions to see which ones were really good that she can move forward with (and which were bad, so she could eliminate from consideration).  Maria was in the process of creating a potential promotional campaign for when her product launches over the summer.     Who is in the test marketing stage?

BJ’s Wholesale Club sells items in bulk at cheaper prices in order to attract more shoppers to their store.  This is an example of what pricing strategy?    

Five friends were all in the market for a new car.  Michelle, in fact, had already bought one but still kept reading about her car’s features.  Mario was just starting to realize his old car wasn’t good enough.  Mason had just selected his model and was buying it today.  Maria  narrowed her choices to three and was carefully comparing each model.  Meredith was beginning to pay more attention to car ads she saw on television. Michelle is in which stage of the buyer decision process?

Aquafina sells its bottles of water to convenience stores, supermarkets, department stores, specialty stores…essentially any store that is interested in carrying water.  This is an example of ______________________________ distribution.    

All of the following are levels of a product except which one?  

The National Women’s Soccer League (NWSL) in the United States is trying to target men who like soccer to attend more of the women’s soccer games and hopefully buy season tickets and merchandise at games or in stores.  The NWSL is using which segmentation strategy?

Selling products to consumers (rather than to other businesses), these stores (Zara, H&M, Forever 21, and Aritzia) are engaging in  _______________________________ .

McDonald’s launched a new menu item called the McCrispy Strips!  The company chose to run magazine advertisements introducing their new product.  When creating the ad, they chose to feature the words “100% white meat chicken” and “juicy”, along with a sample product and their company logo (the golden arches).   McDonald’s represents what step in the communication process?