The cost of acquiring a new member is two times the cost of retaining a member. 

Diego’s PR campaign ended up failing because he made a huge mistake!  When identifying a key public, Diego included people that had no interest in or connection to the organization.  Which type of public did Diego unfortunately include?  

Dissatisfied workers are likely to be more productive in their jobs than happy, satisfied workers. 

Research shows that a high participative culture equates to high public relations effectiveness. 

Which of the following is defined as the effort to understand and influence customer behavior in order to improve customer acquisition, retention, loyalty, and profitability? 

Which type of communication is the most persuasive in a crisis situation? 

Which type of culture is characterized by collaborative decision making, openness to new ideas, and basic trust between management and employees? 

When you create a budget for a PR event, your budget always needs to include _________. 

Which of the following are often cited as difficulties with the Sports Information Director position:  

Sport public relations practitioners should not be concerned with athletes’ publicly viewable social media pages.