Select what you think is a key concept from this class (it c…
Select what you think is a key concept from this class (it can be from this 3rd section of the class or from the class’s entirety – your call), explain the concept to us and why it is important in marketing in one a brief paragraph (12pts). Then pick a brand and give an example of that brand’s use of the key concept (10pts). (Do not use a brand we’ve discussed in-depth in class – Oreo, Chipotle, Cheerios, Costco, etc. or that will result in a 8pt deduction).
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