CampusCart is a student-run service that helps students buy…
CampusCart is a student-run service that helps students buy basic groceries and dorm supplies from nearby stores. The team’s original vision is a full mobile app with saved carts, delivery tracking, loyalty rewards, roommate-shared payments, and partnerships with multiple retailers. The team believes students are frustrated because they lack cars and do not want to spend time taking rideshares to shop. Before building the full app, the team runs a manual test: it posts a simple order form for one residence hall, offers delivery from one store twice per week, and asks students to pay a $4 delivery fee upfront.In the first week, 45 students visit the order form, 18 submit an order, 15 pay the delivery fee, and 11 reorder the following week. However, several students complain that the available delivery windows are inconvenient. Some students also ask whether the service can deliver snacks late at night rather than scheduled grocery bundles. The team is now debating whether to build the full app, expand to all residence halls, change the offer, or run another narrower experiment.If the team shifts from scheduled grocery bundles to late-night snack delivery because students show stronger urgency for that use case, which pivot type best fits?
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