For 5 years, Dunkin Donuts ran commercials featuring the slogan “America Runs on Dunkin”.  This is an example of  _____________________________________ .

What the company wants to achieve AND how to achieve it is which step in strategic planning?

During Bryan’s 30 minute Zoom presentation, his mouth got dry from speaking so much.  Once the meeting concluded, he went to the vending machine to buy a bottle of water.  This is an example of which characteristic affecting consumer behavior?

Bic sells packages of pens to retail stores including Staples; Office Max/Office Depot; Publix; CVS; Walgreens and many others.   This is an example of which micro- or macro-environmental factor?

Which forces can’t be changed by the company, yet the company needs to be adaptable to remain a successful business?

Deciding what target market to choose and then building a profitable relationship with them is called _____________________________________________ .

When consumers are not buying enough of a company’s products, they must launch a large promotional effort.  This is an example of the _______________________________________ .

Any time Apple introduces their latest iPhone, they know they will run out of products because they want to create hype and buzz over getting them.  They don’t want to destroy demand but they know when they run out they will have to shift demand expectations to be able to restock them.  This is an example of _________________________________ .  

Kevin’s family told him repeatedly that if he didn’t go to college, he would never be successful in life.  Therefore, Kevin thought that getting a college degree was his only option in life.  This is an example of which characteristic affecting consumer behavior?

The Heinz company markets their vinegar showcasing its multiple uses including cooking, cleaning, stain lifting, deodorizing, cleaning window streaks and even hair rinsing.   The company hopes to increase sales by encouraging their existing market to buy more of their existing vinegar.  This would be classified as  ______________________________ under the product market expansion grid.