Which of the following is an example of social listening?

Which of the following ad targeting types are most-similar to ad targeting in traditional print media (e.g., magazines)?

Which of the following goals is most-aligned with a “bottom of funnel” digital marketing campaign?

Retargeting is a form of psychographic targeting.

Which of the following is an example of “earned” media for Scheller at Georgia Tech?

Which is (are) examples of Content Marketing for the National Association of Realtors?

Netflix uses A/B testing to optimize image thumbnails, customizing those thumbnails for individual users.

On her first day as a Digital Marketing coordinator for Redfin.com, Sarah was asked by her boss to “update the company’s Facebook page”.  Sarah complied, and posted a link to a real estate blogger’s article that afternoon – “Staging tips for selling your house in December.”  Based on our in-class discussion of strategic digital marketing, why was this effort not strategic?  Redfin.com is a real estate website and app on which prospective home buyers can view homes for sale, and sellers can post their homes for prospective buyers.   

Content marketers should stay abreast of relevant trends and comment regularly on all trending content.

Which of the following best-describes a journey map for first-time homebuyers?