The Discipline of Restraint A seller, proud of thorough disc…
The Discipline of Restraint A seller, proud of thorough discovery, walks the buyer through a long inventory of problems across eight different areas, checking each off. The buyer acknowledges many issues but grows fatigued, and the conversation never gains momentum toward any of them. Why does this problem-inventory approach stall, and what discipline distinguishes effective Problem questioning?
Read DetailsSPIN’s Evidence-Based Foundation A sales director defends th…
SPIN’s Evidence-Based Foundation A sales director defends the team’s reliance on aggressive closing drills and objection-handling scripts by pointing to a veteran rep’s war stories about what has “always worked.” A colleague notes that SPIN was built on a very different basis. On what foundation was SPIN developed, and why does that origin challenge the director’s reasoning?
Read Details