When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength of a respondent’s attitudes.

When you listen to the campaign speech of a political candidate for the purpose of accepting or rejecting the speaker’s message, you are engaged in critical listening.

As your textbook explains, visualization involves creating a mental picture of yourself succeeding at your speech.

Audiences find well-organized speakers to be more credible than poorly organized speakers.

Interference can come from either inside or outside your audience.

Research indicates that even when we listen carefully, we understand and retain only about half of what we hear.

When making up an audience-analysis questionnaire, you should use__________ questions to get at the strength of a respondent’s attitudes or feelings.

Every speech contains two messages—the one sent by the speaker and the one received by the listener.

Researchers suggest that you counter every negative thought you have about your speeches with at least five positive ones.

Many of the symptoms of stage fright are due to adrenaline, a hormone released into the bloodstream in response to physical or mental stress.