The following represents a brand’s proposed media plan. Use…
The following represents a brand’s proposed media plan. Use this data to answer the questions below: You are a brand manager of “Beats by Dre” and have a $2.4M budget for media. Your average CPM is $20 across all vehicles Your media target market is 30,000,000 individuals between the ages of 18-29.
Read DetailsThe brand team wants to increase the quality of the media mi…
The brand team wants to increase the quality of the media mix significantly and changes the mix to higher CPM channels. The new average across channels is now $30 CPM. How many exposures will this purchase with your existing $2.4M budget?
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