Changes in technology and the explosive growth of direct and online marketing are having a profound impact on the nature and design of marketing channels. One major trend is toward ________ insofar as product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones.

Bose promises “better sound through research.” This is an example of ________.

A firm’s ________ states how the firm will create differentiated value for targeted market segments and the position the firm wants to occupy in those segments.

Salon Du Jour offers special combination packages at a reduced price. Separately, a haircut is $30 and a conditioning treatment is $35. But the combo price is $50. This is referred to as ________ pricing.

A ________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service.

One recent trend in distribution, known as ________, is to cut out some marketing channel intermediaries and go directly to the buyer.

Which of the following includes the target segment of a product, the category to which the product belongs, and the product’s point of difference from other members in the category?

________ involves using an existing brand name for a new product category.

Producers of convenience products and common raw materials typically seek ________ distribution—a strategy in which they stock their products in as many outlets as possible.

Service variability means that ________.