Identify one trend in family structure and briefly explain how it might affect consumer behavior.

Information cascades can lead consumers to make decisions based on others’ actions rather than their own preferences.

Consumer demand depends only on a consumer’s ability to purchase a product.

A message stating “most people recycle” is using a prescriptive norm to influence behavior.

A consumer’s education and knowledge of art are examples of social capital.

What is the principle of least interest, and how does it affect social power?

Contamination occurs when an object becomes sacred because it is associated with a sacred person or event.

Explain the tension between autonomy and affiliation in the dynamics of identity.

A consumer who is highly organized and avoids impulse purchases is likely high in openness to experience.

Another term for homeostasis is equillibrium