People with a high need for orientation tend to be resistant to the media’s agenda.

Behavioral effects of agenda-setting include:

Rubin’s categories are mutually exclusive.

Violence is described by Gerbner as a ______ of the TV world.

______________ is the study of the interrelationship of people, media, culture, and consciousness, and of the changes that occur among them.

Relevance and uncertainty increase:

A __________ relationship develops when viewers become attached to media personalities and characters.

Which of the following is a principle of Interpersonal Communication?

What does ‘the medium is the message’ MOST mean?

The uniform effects model assumes that: