[surf] A company that uses an organizational structure based on its surfboards, water skiing equipment, and kayaks would most likely be using a________ grouping.

[difference] The major difference between an off-price retailer and a discount store is that off-price retailers purchase merchandise from manufacturers ________ and discount stores buy from wholesalers ________.

[unit] The difference between unit selling price and unit variable cost expressed on a per unit basis is known as

[Claus] Mrs. Claus bakes and sells homemade pastries to the elves at all the best North Pole markets. To combat slow sales during non-holiday times, she has decided to investigate interactive marketing. She knows that many elves tend to discuss food and cooking on a bulletin board named Short Order Cook. So, she began visiting that site to learn their flavor preferences and other tastes. At the same time, she set up her own website, ClausCakes.com, to share product ingredients (flour, butter, and Christmas magic), new pastry creations, and create awareness for her wares. Which specific e-commerce functions is Mrs. Claus using these two websites to achieve?

[jewelry] Julia is looking at her budget for her jewelry store. Her current sales revenue is 1 million dollars and her costs of goods sold is 200 thousand dollars. She also knows the overall industry sales are 5 million dollars, and the total industry spent 2 million dollars on marketing last year. Using share point analysis, if Julia wishes to expand her market share by 4 share points, what would her new market share be, and how much additional marketing effort is required?

[JCP] JCPenney’s sells clothing, cosmetics, and home goods. Each category contains various brands and products in different price ranges. The total variety of these product categories and items represents the store’s:

[retail] What is one type of retail media?

[hoodie] A UF fraternity is selling custom Gator hoodies to fundraise for a philanthropy event. The costs are: Total Fixed Costs (FC): $6,000 (setup, promotion, and table rental) Variable Cost (VC) per hoodie: $20 The fraternity estimates that sales could range from 300 to 500 hoodies depending on student demand. To guarantee that the fraternity at least breaks even, what is the minimum price per hoodie they should charge?

[food] Food companies sell some of their products to restaurants directly. They also market other products to large supermarket chains such as Kroger that distribute them to their stores across the nation. In addition, they sell products to grocery wholesalers that sell to the remaining independent grocery and convenience stores in the United States. What method of distribution best describes the method used by food companies?

[launch]  The displayed PERT chart shows the necessary tasks to get from prototyping the product (node A) to product launch (node H), their dependencies, and the time (months) it takes to move from one task to the next. If the company wants to lower the launch time, which single change listed below will reduce the overall project duration?