Approximately one-sixth of the population is quick to adopt new products and another one-sixth, known as __________, are slow. The remaining two-thirds of the population, known as _________, fall somewhere in the middle.

________ refers to the belief that other places are inferior to one’s own.

Which statement about business-to-business (B2B) buying is true?

A funny thing is happening when people buy products: they no longer want to buy them. Instead, we’re witnessing the rise of the ________, or what is sometimes called __________.

Many consumers today, 44 percent according to the National Retail Federation, are classified as _______ consumers, choosing products and brands based on how well they align with their values.

Cultural gatekeepers refer to ________.

An ________ reference group consists of people we know, while an _______ reference group consists of those we don’t know but admire anyway.

________ is when people supplement some of their purchases of brand-new items with some purchases in the secondary market.

Greg heads to Target. As he walks through the door, his phone pings with a notification: As a valued customer, he has been given a digital coupon he can use for 10% off any purchases he makes on this trip. Strolling the store, Greg’s phone pings again. This time he’s notified that a product he’s purchased in the past, Tide detergent, is on sale in the next aisle. What technology is being employed in this scenario?

SRI Consulting Business Intelligence divides consumers into three groups based on their attitudes toward luxury. Consumers who use luxury goods to say, “I’ve made it” are described by which phrase?