In a SWOT analysis, strengths and weaknesses are ______ focused, while opportunities and threats are _______ focused.

Carmen is developing a campaign to reduce childhood obesity, by encouraging healthy eating in school cafeterias. She’s planning a range of promotional materials to go out to principles, teachers and lunch coordinators to raise awareness of this issue and the variety of options available to increase the healthy lunch options with local businesses. Who is the focal population of the campaign?

XXXX Pick one of the films we watched this term. Describe three of the key points that stood out to you and the evidence and examples the film provides in support of them.

In advertising contexts, the quality of the product (or whatever else is being marketed) is always central to developing an effective strategic message.

In the documentary film The Persuaders, what organizations are used as inspiration for creating a strong brand identity? 

In lecture we talked about several kinds of research that inform IMC strategy. Which of the following is best suited to understanding the impact a campaign is having and if it’s working as intended?

XXXXX Creative Solutions is an IMC agency you work for. They have a client who sells high end running shoes and clothes, and wants to expand their market appeal to other audiences beyond their current fitness savvy buyers and gym-rats. Using what you know about market segementation, target audience demographics and other principles of brand development, Describe WHAT other audience(s) you would pitch these products to, WHY this audience is likely to be a good fit, and HOW you would make that sell/develop that audience as future buyers. XXXX

Which of these is NOT one of the key principles of the ethical advertising? 

Pool Inc. is a company that sells both pool tables and swimming pools, and each division has its own marketing department. Therefore, they use a(n) _______ system.

Jell-O, Oreos, and Capri Sun are all brands owned by the Kraft corporation. When planning their advertising strategy/strategies, which organizational system is Kraft most likely to use?