According to “Conducting Probing Buyer Interviews,” don’t make the mistake of assuming your already know the answer to a question. 

In segmentation, observable customer characteristics that help find and classify customers (e.g., demographics) are called:

Project organizations are usually faster than functional organizations in developing innovative products. 

_____ dispersion is the most intuitive characteristic of virtual teams and refers to the physical distance separating team members.

According to the reading “Branding 101: The Basics of Branding a Successful Brand (Basics of Branding),” “The _____ of your brand can significantly increase your brand recognition, so having an interesting but clear brand style is important.”

Paying a flat rate for 1,000 social media exposures is called: 

_____ costs do not change as the quantity of units produced change.

Calculating Net Present Value can help you sell your idea to venture capitalists and outside funding sources.

Prototypes are often used to answer two types of questions: “Will it work?” and “How well does it meet customer needs?” When used to answer such questions, prototypes serve as ____ tools.

The formula we used in this course to calculate NPV is the sum of the present value of cash flows for each year associated with the investment, discounted so that it is expressed in today’s dollars.