An advertiser that wants to add weight and drama to its advertising message can have the ad printed on high-quality paper stock and placed in the magazine for a premium price. This is called a(n) ______

As an advertising medium, beyond the decline in viewership for traditional local market TV channels, one of broadcast television’s greatest disadvantages is:

When reruns of a popular network program like Big Bang Theory are sold to individual local market TV stations for rebroadcast, that is known as ______ syndication.

What is the Internet version of word-of-mouth advertising?

Which two types of ads are placed in the middle of magazine pages and surrounded by editorial matter?

In allergic contact dermatitis, which cells possess the antigens and present them to T lymphocytes?

Which of the following medications may exacerbate existing psoriasis?

An SMS is represented by a:

You’ll have some discussion questions as part of this exam. Here is one of them. One of our own (not a YouTube video) tutorials had a focus on TV ad creation, showing you a spokesperson in a wheel chair and various behind the scenes materials shot as they were creating the ad. Spending no more than 10 minutes total, describe the content from that ‘Local Market TV ad.’ What was memorable about the message?  What surprised you related to the behind the scenes materials versus the final spot?  What else did you learn from it?  

WRITE THE WORDS: [BLANK-1] are best described as rapidly produced pencil sketches of an ad used to try out ideas.