Brands provide a long-term sustainable competitive advantage (SCA) that is very difficult to copy.

What is one benefit of capturing direct quotes during an interview:

In the AIDA Model, the first A is (first letter A stands for what word): 

The _____ is the concept that money you have in hand now is more valuable than money you collect later on.

Successful firms use of combination of tools to determine the “right” price for a product.

One way to validate your product is to:

Using the Market Capture/Sales Estimator (Conversion Percentages Worksheet), how many potential customers would purchase the product? Target Market: 8 million customers Awareness (10%) 800,000 customers Interest (50%) 400,000 customers Desire (50%) 200,000 customers Purchase (50%) _____ customers

A(n) _____ diagram helps you group items (from the interview) so you can see what they have in common.

Using Design Thinking, a quest for breakthrough ideas often begins with an open exploration of customer needs – especially latent, undiscovered needs that may be difficult to articulate, also referred to as:

As we have defined it in this class, Design Thinking has three phases and four modes.