Many of the DiversityInc Top 50 business-to-consumer companies tout their strategies, initiatives, and measurable results relative to DEI. Based on our reading assignments, our class discussions, and your own self-study, describe the importance of DEI relative to marketing / advertising and/or product development and/or the overall business case for DEI.

Consumerism promotes the idea that individuals should prioritize saving money over purchasing goods and services.

Which of the following best describes behavioral customer segmentation?

In product development and in marketing, there are many examples of products and advertisements that are NOT inclusive. Name and describe one (1) product that is not inclusive, and name and describe one (1) advertisement that is NOT inclusive. Avoid using examples from our class discussion.

When determining their marketing customer segmentation strategy, companies must give serious consideration to: ________________________________________________.

The 4 P’s of Marketing include product, place, promotion, and price. “Place” encompasses not only the physical location where products are sold but also the distribution channels and logistics involved in delivering the product to the consumer.

Creating cross-functional teams for the development of products so that they can be properly manufactured and serviced is known as the voice of customer. 

The current Asian / Asian American population in the U.S. is approximately 24.8 million and growing. This group’s purchasing power is $1.3 trillion and growing. As the top Marketing executive for General Motors (a U.S.-based automobile manufacturer and distributor), describe the steps you would take to create a new marketing / advertising campaign to target this specific customer group (to sell more cars and trucks to this group).

_____________ ____________ is the amount of money that individuals have available to spend or save after taxes have been deducted from their gross income.

The buying power of the LGBTQ+ community is approaching $1.5 trillion. This demographic is known to be tech savvy, early adopters, brand loyal, and having higher discretionary income. As a key executive with Samsung Electronics (in its U.S. operations), what specific steps will you take to produce new, innovative products to attract this important consumer group?