Zara sources basic products such as white t-shirts from low-…
Zara sources basic products such as white t-shirts from low-cost countries because demand is predictable. For trendy products for which demand is unpredictable, Zara sources from company-owned higher-cost factories in Europe. For the predictable demand, Zara strives for ________, and for the unpredictable demand, Zara hopes to achieve ________.
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