Which of the following occurs in response to the activation of problem recognition?

Sabrina purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she decided never to buy or recommend the brand to others. This illustrates which of the following concepts that is likely to influence consumer judgements?

Which of the following is a source of internal information search?

Emma treasures a scarf that belonged to her grandmother. The scarf is valuable to Emma because it evokes memories of the happy times she spent with her grandmother. This scenario illustrates _____.

Demarcus is interested in purchasing a new car. He sees an ad for a new car model manufactured by Jadeon, which is Demarcus’s favorite car company. Demarcus’s interest in the new model increases when he finds out through the ad that this model is affordable and also has high engine power. In this scenario, Demarcus’s method of making a judgment about the new car model is an example of _____.

A consideration set, which contains options that consumers want to choose from, consists of a leading brand’s perfume, handbag, and designer footwear. To make this brand look even better, marketers decide to add accessories from an inferior brand to the consideration set. This act by the marketers is an instance of the _____.

Melissa is in the process of divorcing her husband Oakley. She gives away her engagement and wedding rings because she wishes to rid herself of memories associated with the relationship. Which of the following role acquisition phases is Melissa in?

Georgia wishes to rent a convertible car during her upcoming vacation in Hawaii. She imagines the view of the ocean, the smell of tropical flowers, and the wind in her hair. However, when she reaches Hawaii, it is raining heavily and her rental car has engine problems. Georgia’s expectation before she started her trip is an instance of a(n) _____.

William purchased an Icewall refrigerator that regularly broke down. So, when his friend Monique asked him to recommend a good refrigerator for her new home, William said, “You can buy any refrigerator other than an Icewall refrigerator because I had a bad experience with it.” This bias of judgement is an example of the _____.

Claudio has always been interested in computers. He consistently reads computer magazines, attends various seminars on computer technology, and follows developments in the field through the Internet. In this scenario, Claudio is engaged in _____.