Consumer memory of an ad can be enhanced by

Which of the following is NOT likely to help in enhancing the persuasion power of an ad?

Emily Morgan is a 30-year veteran at Levi Strauss & Company. She joined the company as a secretary in the advertising department and slowly began rising through the ranks. The more she saw how the company worked, the more dissatisfied she became. According to Morgan, the company was “dysfunctional” and “internally competitive, one division against another.” This is why Morgan became a part of the change initiative when talk of reinventing the company spread through headquarters. She led the team that designed the Develop Sources process, a system for working with suppliers. In 1995, Morgan became vice president for fulfillment, Asia. Her job was to convince Levi’s Asia suppliers to adopt more efficient production and distribution techniques. The Asian suppliers were afraid of change. Once Morgan and her staff showed suppliers how use of the Develop Sources program would benefit them, Morgan’s job to transform Levi’s Asian operations became easier. Morgan used [tactic] to deal with resistance to change and convince the Asian suppliers that it was in their best interest to adopt the Develop Sources process.

If Phillip wants to be successful (promoted quickly in his department) according to research by Luthans, he should spend most of his time on [activities] activities. 

Short Answer Q2b(ii) Creative strategy

Short Answer Q3c Which would be best strategy to use in mass messages targeted to everyone in the market? Why?

Your company is coming up with a brand new, highly risky campaign idea. This idea is not only totally different from past campaigns, but also carries the potential risk of offending some segments of the target market. What would be your advice to your company about testing its effectiveness?

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. c. If they were to consider sales promotions, what type of sales promotions (trade or consumer or both) should they consider? Why? (3 points)

(Prompt repeated so you don’t need to scroll):  Azia corporation is a newly formed company by two college students with a limited promotions budget. They are marketing an innovative new hair replacement product, based on a very new technology. They have contacted you for your help with their promotional strategy.  3. b. How would you rank order the priority of investing in the other two promotion strategy elements? Would you prioritize one over the the other? Why or why not? Please justify your responses (2 points).

An advertiser wants to reach a geographically well-defined target audience but has a limited budget. Which of the following would you recommend?