You’ve just been hired as part of the strategic communicatio…
You’ve just been hired as part of the strategic communication team for a professional sports franchise of your choice (NBA, NFL, MLB, WNBA, MLS, etc.). The organization is preparing to launch a campaign to reconnect with fans and increase engagement during the offseason. Assignment (Short Written Response – 2 paragraphs):Using the PESO model (Paid, Earned, Shared, Owned): Describe how you would use each element of PESO to build excitement and engagement for the campaign. Provide at least one specific example of a communication tactic for each category (e.g., a paid social ad, a media interview, etc.). Explain how all four elements would work together to create a consistent message and strengthen the team’s brand.
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