Match each of the following evaluation criteria to the corresponding positioning.

Which of the following fossaes are located on the dorsal surface of the scapula? subscapular supraspinous infraspinous

If a breathing technique is not used for the transthoracic lateral projection of the shoulder, the exposure should be made using:

Even if sales of a brand extension are high and meet targets, the revenue may be coming from consumers switching to the extension from existing parent-brand offerings – in effect ________ the parent brand.

Which of the following is likely if the distribution channel for a product in the foreign country is long?

A key driver of sales frequency is the product ________ rate.

One of the ways to change the course of a brand is to modify the product. Under product modification, ________ improvement adds size, weight, materials, supplements, and accessories that expand the product’s performance, versatility, safety, or convenience.

Which of the following is a disadvantage of using a percentage-of-sales method to determine the marketing communications budget?

Forward invention is ________.

The airline and hospitality industries use ________, by which they offer discounted but limited early purchases, higher-priced late purchases, and the lowest rates on unsold inventory just before it expires.