A linguistic strategy in which speakers emphasize differences between their communication style and that of others to create distance. 

A collection of symbols governed by rules and used to convey messages between individuals. 

Evaluating yourself in comparison to others:

Characteristic ways you think and behave across a variety of situations:

The tendency to judge ourselves more generously than others:

What are unconsciously held associations about a social group?

The way people regard others and the world around them:

What are factors outside of a person that are distracting or make hearing difficult?

Who wrote The Cannons of Rhetoric?

Communication that occurs within an individual?